Search engine optimization for artists. Why? Why? Because!
There are companies where some employees only worry about one thing every day: the search engine optimization (SEO) of the website. And there are industries such as the arts where SEO doesn’t seem to play any role at all. A missed opportunity.
Fiverr in the test: Perfect for imperfectionists
You can get many digital services very cheaply on Fiverr. This is possible because the providers usually come from low-wage countries such as Indonesia, Pakistan or Bangladesh. But how good is the quality?
YouTube formats for cultural institutions
YouTube is often overlooked as a social media channel. Yet the channel has one major advantage over TikTok, Insta and Facebook: the half-life of the content is significantly longer. Here are some format suggestions for museums, theaters and orchestras.
Social media strategy: more courage to use LinkedIn, Pinterest and YouTube!
A social media strategy without Instagram is unthinkable. When selecting suitable channels, it’s now really just a question of “TikTok – yes or no?”. However, Pinterest, LinkedIn and YouTube often make more sense, especially for small companies and organizations. And you should also keep an eye on Whatsapp!
You idiots! You are the best!
Love and hate speech, candy and shitstorms are just a few pixels apart. And you constantly have to decide which team you’re on. It’s exhausting. But are our times really so black and white? Or are contrasts just more noticeable?
Instagram! Or should you leave it alone?
I have just published an Instagram guide for small cultural institutions. So does everyone and everything now need their own Instagram account? No. There are definitely reasons to stay away from it.
Social media KPIs: What are good reach and interaction rates?
On Facebook and Instagram, it is becoming increasingly difficult to ensure reach and interaction via organic posts. What are good values?
