A comparison of website builders – and what you should consider when choosing one
Which website builder is the best depends heavily on your requirements. Since I myself hate such “it depends” answers, here is my short answer: Squarespace. And the price-performance winner: Hostinger. If you want more differentiation, you have to read the article.
SEO & AI: Why not sooo much changes for most companies
If one thing is clear to “the internet”, it is that AI is changing everything – especially in the area of search and search engine optimization (SEO). This may be true for some services, but for most companies it is still true: Content is king. And: Reputation is Queen.
AI and the loss of authenticity
In online marketing, companies are often advised to be authentic. However, AI-generated texts, images and videos mean that they lose precisely this. Or is it only a matter of time before AI can also be authentic?
Artificial intelligence and the fear of losing your job
On a positive note, AI tools such as ChatGPT or Midjourney increase productivity. However, this also means that fewer copywriters, graphic designers and marketers will be needed in the future. How can a “person affected” not be afraid of this?
How do you make social media workshops sustainable?
There is good money to be made with social media workshops, especially as demand is high and there are constantly new trends and updates. The problem is that there is often a lack of sustainability. New routines and working methods are usually required rather than new tools.
Search engine optimization for artists. Why? Why? Because!
There are companies where some employees only worry about one thing every day: the search engine optimization (SEO) of the website. And there are industries such as the arts where SEO doesn’t seem to play any role at all. A missed opportunity.
Instagram! Or should you leave it alone?
I have just published an Instagram guide for small cultural institutions. So does everyone and everything now need their own Instagram account? No. There are definitely reasons to stay away from it.
