How do you make social media workshops sustainable?
There is good money to be made with social media workshops, especially as demand is high and there are constantly new trends and updates. The problem is that there is often a lack of sustainability. New routines and working methods are usually required rather than new tools.
Social media: Trying out everything?
Is Clubhouse actually still in? And what about TikTok, Pinterest and Snapchat? An article on how companies should react to new social media platforms.
Fiverr in the test: Perfect for imperfectionists
You can get many digital services very cheaply on Fiverr. This is possible because the providers usually come from low-wage countries such as Indonesia, Pakistan or Bangladesh. But how good is the quality?
YouTube formats for cultural institutions
YouTube is often overlooked as a social media channel. Yet the channel has one major advantage over TikTok, Insta and Facebook: the half-life of the content is significantly longer. Here are some format suggestions for museums, theaters and orchestras.
Social media strategy: more courage to use LinkedIn, Pinterest and YouTube!
A social media strategy without Instagram is unthinkable. When selecting suitable channels, it’s now really just a question of “TikTok – yes or no?”. However, Pinterest, LinkedIn and YouTube often make more sense, especially for small companies and organizations. And you should also keep an eye on Whatsapp!
Instagram! Or should you leave it alone?
I have just published an Instagram guide for small cultural institutions. So does everyone and everything now need their own Instagram account? No. There are definitely reasons to stay away from it.
Social media KPIs: What are good reach and interaction rates?
On Facebook and Instagram, it is becoming increasingly difficult to ensure reach and interaction via organic posts. What are good values?
