SEO & AI: Why not sooo much changes for most companies

If one thing is clear to “the internet”, it is that AI is changing everything – especially in the area of search and search engine optimization (SEO). This may be true for some services, but for most companies it is still true: Content is king. And: Reputation is Queen.
AI and the loss of authenticity

In online marketing, companies are often advised to be authentic. However, AI-generated texts, images and videos mean that they lose precisely this. Or is it only a matter of time before AI can also be authentic?