SEO & AI: Why not sooo much changes for most companies

Effects of AI on search engine optimization (SEO)

If one thing is clear to “the internet”, it is that AI is changing everything – especially in the area of search and search engine optimization (SEO). This may be true for some services, but for most companies it is still true: Content is king. And: Reputation is Queen.

AI and the loss of authenticity

Authenticity in marketing; staged reality; AI image by Axel Kopp

In online marketing, companies are often advised to be authentic. However, AI-generated texts, images and videos mean that they lose precisely this. Or is it only a matter of time before AI can also be authentic?