Artificial intelligence and the fear of losing your job

Artificial intelligence: Goethe presents the Nobel Prize in Literature to a robot

On a positive note, AI tools such as ChatGPT or Midjourney increase productivity. However, this also means that fewer copywriters, graphic designers and marketers will be needed in the future. How can a “person affected” not be afraid of this?

What makes good online marketing consulting?

I was operationally active in online marketing for around ten years, and since March 2020 I have been earning my living mainly from individual consultations, lectures and workshops. Time to reflect on my own consulting work.