How do you make social media workshops sustainable?

There is good money to be made with social media workshops, especially as demand is high and there are constantly new trends and updates. The problem is that there is often a lack of sustainability. New routines and working methods are usually required rather than new tools.
Social media: Trying out everything?

Is Clubhouse actually still in? And what about TikTok, Pinterest and Snapchat? An article on how companies should react to new social media platforms.
Instagram! Or should you leave it alone?

I have just published an Instagram guide for small cultural institutions. So does everyone and everything now need their own Instagram account? No. There are definitely reasons to stay away from it.