YouTube formats for cultural institutions
YouTube is often overlooked as a social media channel. Yet the channel has one major advantage over TikTok, Insta and Facebook: the half-life of the content is significantly longer. Here are some format suggestions for museums, theaters and orchestras.
Social media strategy: more courage to use LinkedIn, Pinterest and YouTube!
A social media strategy without Instagram is unthinkable. When selecting suitable channels, it’s now really just a question of “TikTok – yes or no?”. However, Pinterest, LinkedIn and YouTube often make more sense, especially for small companies and organizations. And you should also keep an eye on Whatsapp!
