This blog mainly focuses on online marketing, sometimes with a cultural angle.
It was launched in 2010 to accompany my Master’s thesis in Cultural Management at Ludwigsburg University of Education. The thesis was finished after a few months — but the blogging never stopped.
As my career has developed over time, the focus of this blog has shifted as well: from cultural management topics towards social media and online marketing.
For me, blogging is not just about writing posts, but also about reading other blogs, exchanging ideas, and building connections. And that’s what makes it enjoyable — and a great way to keep learning. Ideally, blogging is something you do for life.
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AI use in SMEs: Why so hesitant?
ChatGPT was released a good three years ago. And although AI is making working life noticeably easier, its introduction in many SMEs and organizations is progressing slowly. Five reasons why this is the case – and how to counter them.
Mini study: AI tool optimization for local companies
It is understandable that GEO (Generative Engine Optimization) is a big thing in the SEO scene. After all, it is becoming increasingly important for companies to be “at the top” of ChatGPT, Gemini & Co. Nevertheless, AI tool optimization is currently difficult.
A comparison of website builders – and what you should consider when choosing one
Which website builder is the best depends heavily on your requirements. Since I myself hate such “it depends” answers, here is my short answer: Squarespace. And the price-performance winner: Hostinger. If you want more differentiation, you have to read the article.
SEO & AI: Why not sooo much changes for most companies
If one thing is clear to “the internet”, it is that AI is changing everything – especially in the area of search and search engine optimization (SEO). This may be true for some services, but for most companies it is still true: Content is king. And: Reputation is Queen.
AI and the loss of authenticity
In online marketing, companies are often advised to be authentic. However, AI-generated texts, images and videos mean that they lose precisely this. Or is it only a matter of time before AI can also be authentic?
Artificial intelligence and the fear of losing your job
On a positive note, AI tools such as ChatGPT or Midjourney increase productivity. However, this also means that fewer copywriters, graphic designers and marketers will be needed in the future. How can a “person affected” not be afraid of this?
How do you make social media workshops sustainable?
There is good money to be made with social media workshops, especially as demand is high and there are constantly new trends and updates. The problem is that there is often a lack of sustainability. New routines and working methods are usually required rather than new tools.
Digitalization: Is change possible without a crisis?
“Everyone wants to change the world, but no one wants to change themselves,” is a quote from Leo Tolstoy. In my view, this is also the main reason why public institutions and traditional companies find it so difficult to embrace digitalization. How can this be changed?
Street art and the art system: it’s not going to work anymore
Street art has a lot of potential: it is for everyone, anarchic, creative, often political, sometimes funny and particularly popular with young people. And yet there is a gap between it and the art world that only a few artists can bridge. A search for reasons.
