Social media: Trying out everything?
Is Clubhouse actually still in? And what about TikTok, Pinterest and Snapchat? An article on how companies should react to new social media platforms.
YouTube formats for cultural institutions
YouTube is often overlooked as a social media channel. Yet the channel has one major advantage over TikTok, Insta and Facebook: the half-life of the content is significantly longer. Here are some format suggestions for museums, theaters and orchestras.
Social media KPIs: What are good reach and interaction rates?
On Facebook and Instagram, it is becoming increasingly difficult to ensure reach and interaction via organic posts. What are good values?
